This project is a fictional rebrand for the luxury private jet company Bombardier, with the aim of recreating its image for the next stage of its corporate journey. The project began with an extensive brand audit, followed by the prototyping of multiple versions of the brand mark, and finally, a rollout across a variety of mediums. Bombardier is a company that has gone through three distinct eras throughout its existence. First, it began by selling its original B7 Snowmobile, and eventually, the first Ski-doos, both designed by the founder. Then, it moved on to selling commercial trains in Europe and North America. Finally, it entered the commercial and military jet sectors. Today, it seeks to refocus and reposition itself to fulfill the specific needs of the private jet sector. This is where I come in.