Timeframe
4 months
Deliverables
Prototype, UI-UX, mobile app
Industry
News Reader
Case Study
A fictional news reader targeted at what the associated press classifies as “The Indifferent” psychographic profile. They care deeply about the truth and journalistic purity above all else. They often feel disenfranchised from mainstream news outlets, preferring to stick to smaller, local providers. They are typically older millennials and boomers.
